AuEuConnect News & Events page 2

Seppeltsfield Winery joins the German European Chamber of Commerce SA

AuEu Connect Director and the Vice President of the German European Chamber of Commerce, Mr Guenter Pratz, welcomed a new corporate member, Seppeltsfield Wines, at the Chamber of Commerce meeting held on May 6th at the Austrian Club in South Australia.  Other corporate members include Finlaysons, AI Group, Schwerpunkt, International Design Solutions, and the  EU Centre for Global Affairs.  Present were also the Honorary Consuls for Poland and Latvia.

Polish whitegoods interntional sales soar

Poland’s household appliance exports increased by more than 11% in 2015 to more than EUR 4.5 billion.

Success of the Polish white goods foreign sales stems from the fact that Polish plants are new and efficient and still attractive as far as costs are concerned.

That is why their significance within their capital group in rising, director general of white goods lobby CECED Polska Wojciech Konecki said.

German European Chamber of Commerce South Australia Inc Invites New Members

AuEuConnect is a proud partner and a member of the German European Chamber of Commerce South Australia Inc.

The Chamber’s objectives are:

To support, promote and encourage sustainable and profitable trade and investment between South Australia and the Federal Republic of Germany and the broader European Union and its member States.

To provide for its members a coordinated trade advisory and facilitation service.

To improve bilateral trade relations with European countries.

To promote South Australian products and services at trade fairs, expositions and trade missions through its members.

To contribute to the development of employment and export related business opportunities in South Australia.

To appraise, advocate, promote and educate on economic and trade issues affecting South Australia and Europe.

To facilitate mutually beneficial and cooperative alliances with other Chambers of Commerce, Business Institutions, Economic and Trade bodies.

To act as a conduit of communication, coordination and facilitation between governments and business entities of South Australia and Europe

Guenter Pratz Connecting Australian Businesses with Europe


Guenter Pratz, Diector, Strategic Operations, AuEuConnect

Intersolar Europe takes place annually at Messe München. It is the world’s leading exhibition for the solar industry and its partners. In 2014, 1,082 international exhibitors and 42,380 trade visitors attended Intersolar Europe. The exhibition focuses on the areas of photovoltaics, PV production technologies, energy storage systems and renewable heating. Since its founding, it has become the most important industry platform for manufacturers, suppliers, distributors, service providers and partners of the solar industry.

Guenter Pratz, Vice Chairman of the GECoCSA will be heading to Intersolar Europe in June 2015 as Director of AU-EU Connect and representative of the Chamber. We wish Guenter well on his journey and look forward to his report on this international exhibition on his return.

For more information please contact

Volkswagen to build a new plant in Poland

FRANKFURT: Volkswagen plans to spend more than 500 million euros ($677 million) to build a new plant in Poznan, Poland to produce large delivery vans, the Frankfurter Allgemeine Zeitung newspaper reported, citing company sources.

Reuters in December cited sources familiar with the matter as saying VW was considering Poznan for assembling the vehicles, a move that would help the German manufacturer reduce production costs.

The outsourcing of Crafter van production to Poland would require approval from VW’s supervisory board, a high hurdle since it is dominated by representatives of the company’s German workforce which has tended to resist moves by management to move production abroad.

The Frankfurter Allgemeine Zeitung said the supervisory board had yet to take a formal decision but was likely to give the green light before the company’s annual results press conference on March 13.

A Volkswagen spokesman said on Wednesday that no decision had been taken on where to produce the van and “the evaluation process continues”.

Poland: From Tragedy to Triumph

Source:  Foreign Affairs, Full article:

Anyone who knows Polish history cannot help but marvel at the country’s emergence from the ashes of its traumatic past. Over the last 25 years, Poland, after centuries of war and subjugation, has enjoyed peace, a stable and booming economy, and integration with the rest of Europe.

The Polish economy has grown rapidly for two decades — at more than four percent per year, the fastest speed in Europe — and garnered massive investment in its companies and infrastructure. Poland’s is now the sixth-largest economy in the EU. Living standards more than doubled between 1989 and 2012, reaching 62 percent of the level of the prosperous countries at the core of Europe. All of this led the World Bank economist Marcin Piatkowski to conclude in a recent report that Poland “has just had probably the best 20 years in more than one thousand years of its history.”

 Part of what makes Poland such a good place to invest today is the depth of the bond it has forged with Europe’s leading economy. The relationship benefits both countries. A large part of the German export machine is now based in Poland. Poland gets German investment and markets for its goods, and Germany profits from the opportunity to use Poland as a low-cost, high-quality production platform to compete with East Asia. Indeed, some German industries are able to produce goods in Poland for less than what they would cost to make in China. And Poland offers Germany a friendly business climate, plenty of skilled labor, and, above all, proximity.

Germany owes much of the success of its automobile industry to its eastern neighbor. At its factory in Poznan, Volks­wagen employs 6,900 workers who produce intake-pipe modules, cylinder heads, and steering-gear housings, as well as 155,000 commercial vehicles each year. The MAN Group employs 4,000 workers in Poland who build heavy trucks, city buses, and bus chassis at three different factories. Cars and automotive components are now Poland’s leading export, despite the fact that the country has no internationally known brand; a large share end up as German marques. The same holds true for industries as diverse as household appliances and clothing; the German fashion house Hugo Boss, for example, produces its shoes at a factory in the Polish city of Radom.

Because Poland is now a key part of the German supply chain, it has become a great exporting economy — exports now make up 46 percent of its GDP. A recent Morgan Stanley report estimated that 30 to 40 percent of Poland’s exports to Germany now end up as German exports to the rest of the world. This interdependence explains why Germany is by far Poland’s largest trade partner, buying or selling 25 percent of Poland’s exports and imports, which total about 12 percent of the overall Polish economy.

None of this could have happened if the German-Polish relationship were not embedded in the broader EU. Since Poland joined in 2004, the EU has done wonders for it and the rest of eastern Europe, ensuring democratic freedoms and administrative reforms and helping the region liberalize its markets. In the last decade, the EU has invested nearly 40 billion euros in Polish infrastructure, building the autobahns that Poland never had; replacing its outmoded, overcrowded, and often deadly two-lane highways; renovating its decrepit train stations and train lines; cleaning up its rivers; and setting up broadband infrastructure. In the process, Poland has become Europe’s biggest construction site. Between 2000 and 2013, the aggregate length of Polish highway and express roads grew fivefold, dramatically reducing the cost and the time it takes to transport goods to the west. And the benefits should keep coming: between 2014 and 2020, the EU is expected to pump 106 billion more euros into the country. That infusion of cash will equal nearly two percent of Poland’s annual GDP, a level of funding similar to what Washington provided to Europe under the Marshall Plan.

Looking forward to stronger growth in 2014

Source: Economist

After five years of turbulence, in which businesses have faced the near-collapse of the financial system, a global recession and the euro zone’s debt crisis, the world economy at last feels like it’s moving onto a firmer footing. Sure, the direct and indirect effects of these events are still being felt, from austerity in Europe to currency jitters in emerging markets. But the economic outlook is becoming more settled, and the peaks and troughs of the past few years should give way to a steadier upswing. In 2014, the largest rich economies – the US, the euro zone and Japan – will all grow together for the first time in four years.

New Eastern Europe – A New Quarterly News Journal

New Eastern Europe is a quarterly news journal which focuses on Central/Eastern European affairs.
The  editorial team is based in Krakow, Poland.  The project is a joint collaboration between the City of Gdansk, the European Solidarity Centre and the Jan Nowak-Jezioranski College of Eastern Europe.
The objective of New Eastern Europe is to enhance understanding, raise awareness and further dialogue surrounding issues facing the states that were once a part of the Soviet Union or under its influence.
New Eastern Europe is not a scholarly journal, but rather takes a more journalistic approach with commentary/analysis from journalists, experts, analysts, writers, historians, as well as leaders and political figures from the East and the West.

New German government to form ‘by Christmas’

By Valentina Pop,


Berlin – German Social-Democrats (SPD) have agreed to coalition talks with Angela Merkel and aim to form a new government by Christmas, further postponing any decisions on eurozone governance.

An SPD party convention in Berlin on Sunday (20 October) decided by 229 votes in favour, 31 against and two abstentions to start coalition talks with Merkel’s Christian Democrats.

“We will negotiate in a tough manner, with the aim of forming a government before Christmas,” SPD party chief Sigmar Gabriel said in a press conference after the vote.

The SPD set out 10 demands, including the imposition of a new financial transactions tax, which not all EU countries have signed up to and which is currently bogged down in legal challenges, and restrictions on EU weapons exports, including for the German weapons industry.

One demand which Merkel’s allies have already signalled willingness to compromise on is a country-wide minimum wage at €8.5 euro per working hour.

More gender equality, measures against poverty and more investments in education are also on the wish list.

“We want to make the EU more capable of acting and to strengthen its structures through more democracy,” the SPD said, adding that they want all EU countries to have “sustainable growth strategies” linked to their fiscal policies.

With coalition talks set to kick off just one day before an EU summit in Brussels on Thursday and Friday, EU officials are not expecting any big decisions on the eurozone governance at this meeting.

Der Spiegel reports on Monday that Merkel is again pushing for binding contracts between the EU commission and member states in return for access to a special eurozone budget.

Effective Global Websites

by Andreas Koptaz “Creating a Global on-line Presence”

Taking your business to a global level takes time and effort and this includes your website.  One of most common pitfalls is incorrect language usage.

Translating your website in its intirety, including all products descriptions, video content is obvious, however, not translating it properly is a common mistake.  The translation must be done correctly with a native speaker who also a professional translator, knowledgeable in your business sector/ industry.

Never simply crunch your content through an automated translation service.  The phrasing and tailoring of text is just as important as the words themselves.  There might be a word, phrase or tone in your language that could be misinterpreted if translated directly, or worse still, a word or product name might be downright offensive in your customers local language.

Competing on a global scale has never been easy, but with a website that is properly tailored to the local requirements of your global customer base and the ever-changing customer landscape, the opportunities can certainly be greatly enhanced.